The goal was to build a unified experience for what they considered the most innovative bank in Europe.
The CaixaBank Now team was exploring an omnichannel redesign to regain ground among younger audiences, as neobanks continue to grow in that space. They asked us to approach the project from a holistic perspective and to define multiple user journeys to support the new direction.
Our proposal was a completely new design rooted in the visual universe already present in the brand. The core idea was to design experiences and stories that live above the channel, rather than adapting the same interface to different platforms.
To build a unique omnichannel experience for CaixaBank by defining a clear visual code, a consistent narrative, and interaction patterns that users immediately associate with the brand.
A bank designed as a platform, with endless integrations and possibilities, taking the user experience to a new level.
A consistent line of sight, interaction patterns, and storytelling regardless of the channel.
Suggesting actions such as deferred payment or recommending a specific month based on prediction.
A close, consistent tone across all digital channels that guides users through their tasks.
Using storytelling and microinteractions to strengthen the connection between the brand and its users.
A design that conveys movement and encourages movement in people. Reinforcing the brand identity through existing visual anchors and highly recognizable elements, such as the ATMs themselves, combined with innovative and attractive storytelling to compete with neobanks.
A flexible and functional design proposal capable of connecting the full CaixaBank experience across all channels and users. Built from minimal elements to ensure modularity, scalability, and the ability to adapt quickly to today’s changes.
