IKEA

From tactical to strategic: A shared challenge from day one

In 2020, IKEA chose us to collaborate on discovering and designing innovative solutions that would respond to new business challenges.

What began with a focus on the B2B world evolved into a broader collaboration that now drives new offerings for consumers (B2C) and strengthens IKEA’s entire digital ecosystem.

Reaching new audiences with new needs

‍Traditionally focused on B2C, IKEA identified B2B as a new path for growth. Our work has centered on adapting solutions to meet the needs of the business environment, designing more efficient and engaging experiences for a professional audience that values simplicity, speed, and trust.

Supporting the expansion into new business models

From retail leader to hybrid model, IKEA is evolving to combine services and products. This shift involves exploring new market layers, validating hypotheses in diverse contexts, and developing scalable, adaptable solutions.

Designing more complete and connected experiences

Building a service ecosystem led us to rethink user journeys and coordinate diverse experiences, those of both users and professionals, within a single platform, ensuring coherence and value for everyone involved.

From physical to digital: a transformation in motion

Key takeaways

Our collaboration in key ideas

Full integration, real impact

At Garaje, we've embedded ourselves within IKEA’s design, business, and technology teams, working as one. Our collaboration breaks traditional silos and fosters strategic decision-making as a united force.

A multidisciplinary approach

From Research to Visual Design, including Service Design, Content Design, and Product Design. We bring together cross-functional and specialized profiles to cover the entire design cycle from start to finish.

Design as a driver of innovation

At IKEA, there’s a strong belief in design as a catalyst for transformation. That’s why we’ve combined strategic vision, execution capabilities, and a spirit of exploration to help shape the IKEA of the future.

Our collaboration in results

A strategic partnership in constant evolution

A collaboration that grows with every challenge

Over the past five years, we’ve gone from validating ideas to driving new business strategies. IKEA includes us as part of their teams and values critical thinking: they listen to us, challenge us, and allow us to challenge them.

A tangible, measurable, global impact

We’ve collaborated on projects like IKEA for Business, optimizing key processes and improving conversion. We work side by side with teams from over 25 countries, understanding local realities to scale global solutions.

We design more than products, we design relationships

We help IKEA connect more effectively with their audience, enhance their value proposition, and open up new growth avenues such as B2B and personalized cross-selling. And we do it from within, as part of the team.