Industry
Hospitality
Services
Research
Product Design
Service Design
UX-UI
Web
The need to turn the website into a profitable, flexible, business-aligned direct channel.
An inability to communicate updates, promotions, or personalised messages.
A rigid visual experience, far from the company’s new brand identity.
A platform built on outdated technology, with no support.
Our approach was simple: give users the materials they need to make the right decisions at the right time. We achieved this through collaboration across our three core areas:
Reframing and designing Catalonia’s digital experience.
Bringing the new design system to life through solid, robust front-end development.
Providing valuable insights into the user experience both before and after launch, analysing patterns, defining metrics, and building automated reporting.
We reviewed the platform’s current state together with our data and technology teams, assessing technical limitations, friction points, and the misalignment between brand, product, and business.
We explored different directions that met the strategic guidelines, and aligned with the client to find the one that fit best. By applying the learnings from the workshops, we went beyond aesthetics and built an experience designed to consistently deliver the information users need.
We ran two working sessions with the client. In the first one, we reviewed design patterns and principles aimed at building decision-driven experiences. In the second one, we defined which resources best activated conversion without sacrificing clarity or user experience.
Starting from the initial concept, we went through more than 10 iterations until we reached a mature, sensitive, and effective proposal. This refinement phase helped align with brand stakeholders and set the foundations for the build phase, using clear guidelines that streamline decision-making.
