Industry
Hospitality
Services
Research
Product Design Service Design
UX-UI
Web
Our approach was simple: give users the materials they need to make the right decisions at the right time. We achieved this through collaboration across our three core areas:
Reframing and designing Catalonia’s digital experience.
Bringing the new design system to life through solid, robust front-end development.
Providing valuable insights into the user experience both before and after launch, analysing patterns, defining metrics, and building automated reporting.
We reviewed the platform’s current state together with our data and technology teams, assessing technical limitations, friction points, and the misalignment between brand, product, and business.
We explored different directions aligned with the strategic guidelines and worked closely with the client through focused workshops to define the most effective approach. These sessions helped establish key design principles and identify the elements that best drive conversion without compromising clarity. The result is an experience that goes beyond aesthetics, designed to consistently deliver the information users need to make decisions.
Starting from the initial concept, we went through more than 10 iterations until we reached a mature, sensitive, and effective proposal. This refinement phase helped align with brand stakeholders and set the foundations for the build phase, using clear guidelines that streamline decision-making.
Once the website was built, we moved on to defining and implementing a robust analytics system focused on answering business questions in a clear and actionable way. We structured the measurement model and designed a dashboarding system that turns data into understandable insights, making it easier to track performance and support decision-making.
