Iberdrola

Helping Iberdrola shine as a top energy player in Spain, France, Germany, Italy, and Portugal, across all things digital

UX-UI Design + Data & CRO + CRO

IKEA

Designing the present and future of a global brand, from the inside out

UX-UI Design + Data & CRO + CRO
Iberdrola

Iberdrola

Helping Iberdrola shine as a top energy player in Spain, France, Germany, Italy, and Portugal, across all things digital

Iberdrola
Iberdrola
Industry

Utilities

Services

Product Design

Content Design

Management

Timeline

2022-Present

Starting Point

Discover how we helped Iberdrola establish itself as a benchmark energy provider in Spain, France, Germany, Italy, and Portugal across all its digital channels.

An experience that is: human, honest, intuitive, innovative, sustainable.

Evolution

A project reshaped year after year.

Challenge 1

Challenge 2

Challenge 3

04

Clients App

We developed a space where Iberdrola’s customers can find all their data and information. We improved the core functionalities, ensuring information accessibility and compatibility with the rest of the digital assets, especially the Customer Area.

Public Web

We designed Iberdrola’s virtual showcase. We made its social and environmental commitment tangible in a space where users can find the information they need to purchase products and services. How? By analyzing and defining the new design system.

Public Recharge App

We designed an app for electric vehicle charging, accessible to everyone whether or not they’re Iberdrola customers. It enables users to easily locate charging points, with a smooth, functional, and inclusive experience tailored for individuals and businesses alike.

Mi Área de Cliente

We enhanced Iberdrola’s private customer portal, creating a personalized experience. A space where users can manage all their needs through clear, intuitive, and simple interactions. This redesign included optimizing user flows and improving contract management for B2B clients.

Smart Mobility Empresas

We developed the charging point management tool for Iberdrola’s business clients. With a design tailored to their needs, users can access all relevant information about their consumption, products, and operations all within a single platform.

Mis Gestiones Online

We carried out a complete redesign of MGO, Iberdrola’s platform that lets users manage tasks online without prior registration. The overhaul introduced major improvements, simplifying and streamlining every process.

Design Principles

We laid the groundwork by implementing the four guiding principles of Iberdrola’s design system, creating a consistent experience and strengthening what was already there.

A Design with a Global Perspective

Working simultaneously across five countries is a true challenge. We adapted to the unique characteristics of each market while ensuring a shared, cohesive brand experience across every format.

Multitarget

We built Iberdrola’s reputation, personalization, and positioning not just across five different countries, but also for a wide variety of audiences, each with their own specific needs.

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