Iberdrola

Helping Iberdrola shine as a top energy player in Spain, France, Germany, Italy, and Portugal, across all things digital

UX-UI Design + Data & CRO + CRO

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IKEA

Designing the present and future of a global brand, from the inside out

UX-UI Design + Data & CRO + CRO

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Industry

Retail

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Services

CRO & Digital Sales

‍

Timeline

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Starting Point

Adobe Target is one of the most powerful platforms for personalization and digital optimization. However, simply having the tool doesn’t guarantee it’s being used to its full potential.

That was the situation Pikolin’s team found themselves in: they needed to move forward, but also needed a partner to guide them through it.

Our challenge was clear: activate the full potential of Adobe Target, and do it side by side with their team, working as one.

Hypothesis

Strategic development with purpose.

The first step was to audit and shape all the pending initiatives Pikolin had on the table. In parallel, we activated a backlog of actions focused on continuous conversion improvement. This led to a 6-month roadmap centered on optimizing key funnel touchpoints with data-driven experiences.

The Challenge

Optimization Is Not Improvisation: It’s Coordination, Prioritization, and ROI

Challenge 1

Establish a joint working system where Garaje and Pikolin operated as one team, fully aligned in methodology, tools, and decision-making.

Challenge 2

Apply our Opportunity Mapping model to prioritize experiments not only by potential impact, but also by strategic alignment with the business.

Challenge 3

Maximize ROI from each iteration, ensuring that every test had a clear and measurable rationale.

WORK PROCESS

A Data-Driven Path Based on Solid Hypotheses and Constant Validation

Phase 1:

Comprehensive review of existing data to identify friction points and opportunities in the digital funnel.

Phase 2:

Development of business-oriented hypotheses, defining what could improve the user experience and how it would impact conversion.

Phase 3:

Launch and management of the testing cycle, measuring each experiment against defined success criteria and extracting actionable insights.

32 tests have been successfully launched, showing results such as:

+29%

in add to cart

+34%

in product views

+7%

increase in conversion